The aim of this paper is to present a measurement model for teaching productivity of university. Typically concept of teaching (educational) productivity is composed both of objective and subjective indicators (objectively defined teaching productivity versus subjective perception) which generate a lot of conceptual and methodological problems.
This paper examines the possibility of constructing measures of the performance of university composing both subjective and objective indicators. Model of educational productivity is developed by reconstructing goals and objectives of university (European, national, regional level) and exploring social perception of role of university (using qualitative methods).
The implication of the findings with regard to future research on teaching productivity of university are discussed.
Keywords: educational, teaching productivity, indicators, higher education