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Warsaw 2009: Presentations and short courses

Improving quality over 25 years of the British Social Attitudes Survey

Session: Quality Enhancement in Repeated Surveys

Authors:

Alison Park; National Centre for Social Research - NatCen, United Kingdom
Miranda Phillips; National Centre for Social Research - NatCen, United Kingdom

Abstract:

The British Social Attitudes (BSA) survey is NatCen’s annual survey of the British general public, which aims to monitor and analyse consistency and change over time in attitudes and values. This talk will examine the ways in which the quality of the survey has improved since it began, and discuss how concerns about quality improvement have to be balanced against the importance of ensuring that data remains comparable from one year to the next. A range of topics will be addressed, from the overall survey design (sampling and weighting; interview mode), to procedures for question testing and data production.