Conferences

GlobeScan Inc. has completed two waves of Climate Change Monitor, an annual survey of 1000 respondents surveyed in each of more than 20+ countries of the world. Using the data collected in 2008 we have attempted to build a taxonomy that contextually describes key paradigms or mindsets based on respondents attitudes to different issues related to climate change as well as their personal strategies and behaviors aimed at mitigating global warming or at adapting to the changing natural and socio-economic conditions.

The input variables that included attitudes towards climate change, personal empowerment and frequency of specific actions have helped identify 5 distinctive patterns of public perception of global warming: Mitigating Enthusiasts, Self-Contended Activists, Conventional Activists, Potential Activists, and Indifferent.

The presentation will focus on methodology of classification and on segment profile across respondent’s cultural and socio-demographic characteristics.